Mercedes-Benz Fashion Week New York

New York Fashion Week has a long history behind it with the first New York Fashion being held in 1943. It’s original purpose was more a political objective rather than a fashion objective. During World War II fashion industry insiders could not travel to Paris to see other fashion shows and so a Fashion publicist by the name of Eleanor Lambert created an event called “Press Week” which was designed to feature only American designers that ignored their creations up until Press Week. The event ended up being a huge success and the ultimate goal: to showcase American designers more often; was fulfilled when fashion magazines like Vogue, who previously featured all French designers, started to feature more American designers and American fashion on their pages.

In 1994 the event was moved to where it currently is held today, Bryant Park, in a series of large white tents that were placed all over the park. Admission ended up being very difficult to obtain and most admissions were by invitation only to the fashion industry, press, celebrities, and other designers.

The New York Fashion Week in 2009 got a taste of the bad economy when many designers decided to not set up full runways in Bryant Park, but to do smaller presentations that saved time and money. However, time became less of an issue starting with 2009 due to new technologies which allowed designers to showcase their designs all over the world using the internet and new iPhone apps and digital media. Travel time wasted? None. Some models in the Vivienne fashion show even walked carrying mini notebook computers instead of a fancy clutch or a pop-out handbag.

In late 2009, Bryant Park management pressured the Mercedes-Benz Fashion Week to be held in Damrosch Park at the Lincoln Center for the Performing Arts. The semi-annual New York Fashion Week is held in February and September of each year in New York City. It ends up being one of the top four fashion weeks held around the world, with the other top three being held in Paris, Milan, and London.

THURSDAY

2/09

9AM / STUDIO

NICHOLAS K

10 / THEATRE

BCBGMAXAZRIA

10:30-11:30 / BOX

KAELEN

11 / STAGE

RICHARD CHAI

1 / STUDIO

HONOR

2 / STAGE

TADASHI SHOJI

2:30-3:30 / BOX

CANDELA

4 / STUDIO

CHADWICK BELL

5 / pIER 57

w 15TH ST @ wEST SIDE Hwy

JOSEPH ABBOUD

FRIDAY

2/10

10AM / STUDIO

PARKCHOONMOO

11-12 / STAGE

CONCEPT KOREA

1 / STUDIO

GENERAL IDEA

2 / STAGE

REBECCA TAYLOR

2:30-3:30 / BOX

BRANDON SUN

3 / THEATRE

REBECCA MINKOFF

5:30 / 643 pARk AvE

TOMMY HILFIGER MEN’S

6 / STUDIO

NICOLE MILLER

6:30-7:30 / BOX

KATYA LEONOVICH

7 / STAGE

CHARLOTTE RONSON

8 / THEATRE

ACADEMY OF ART UNIVERSITY

SATURDAY

2/11

9AM / STUDIO

RUFFIAN

10 / THEATRE

LACOSTE

10:30-11:30 / BOX

PORTER GREY

11 / STAGE

JILL STUART

12 / STUDIO

SON JUNG WAN

2 / STAGE

MARA HOFFMAN

2-3:30 / BOX

RAFAEL CENNAMO

3 / THEATRE

HERVÉ LÉGER BY MAX AZRIA

4 / STUDIO

VANTAN TOKYO

6 / STAGE

TIBI

7 / THEATRE

MONIQUE LHUILLIER

7:30-8:30 / BOX

L.A.M.B.

9 / STUDIO

VENEXIANA

SUNDAY

2/12

10:30-11:30AM / BOX

LORENA SARBU

11 / STUDIO

LELA ROSE

1 / 547 w 26TH ST

DKNY

2 / STUDIO

TRACY REESE

2:30-3:30 / BOX

JOY CIOCI

3 / STAGE

CUSTO BARCELONA

4 / THEATRE

DIANE VON FURSTENBERG

5 / STUDIO

FALGUNI & SHANE PEACOCK

5 / TBA

Y-3

6 / NASDAq, 4 TImES Sq

CARMEN MARC VALVO

7:30-8:30 / BOX

MATHIEU MIRANO

9 / STUDIO

TIMO WEILAND

MONDAY

2/13

9AM / STUDIO

JENNY PACKHAM

10 / THEATRE

CAROLINA HERRERA

11 / STAGE

CARLOS MIELE

1 / STUDIO

ZANG TOI

1:30-2:30 / BOX

EMILIO CAVALLINI

2 / 547 w 26TH ST

DONNA KARAN NEW YORK

3 / STAGE

REEM ACRA

4 / 25 w 38TH ST

YEOHLEE

5 / STUDIO

BIBHU MOHAPATRA

6 / THEATRE

BETSEY JOHNSON

6:30-7:30 / BOX

LEATHER JAPAN 2012

7 / STAGE

PRETE & BRUNO

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